Encouraging individual donations is essential for animal shelters because it is often their primary funding source. Ordinary people's contributions allow shelter operations improvement, expanded service options, and improved care for needy animals. There are several strategic approaches to generating individual donations. Much of this comes from a steady and persistent online presence.

Hosting community events can be an excellent way for animal shelters to increase donations and raise awareness about animal welfare causes.

Choose the right type of event to host: Events should not only align with the values and mission of the shelter but should also appeal to the target audience. Examples of events include charity walks, adoption events, and pet item auctions. Use various marketing channels (social media, email, flyers, etc.) to promote the event and attract a large turnout. Encourage attendees to share the event with their network to reach a wider audience.

Advertise activities at the event: Examples of activities could be pet contests, raffles or interactive games. This can help create a sense of community and foster a relationship between the shelter and residents. Provide and explain the multiple ways for attendees to make donations and encourage them to do so even after the event ends. In the days after the event, follow up with those who attended and thank them for their support. Share updates on social media showing the positive impact their donations have made.

Monthly giving subscription: This is an effective way for shelters to receive consistent and reliable donations from supporters regularly. The subscription can be advertised within the shelter, on social media, or by mail. Communicating with subscribers is essential to retaining them. Provide them with updates on the shelter’s activities and how their donations make a difference.