General Information

Social media is usually the main platform that all animal shelters use to connect with their community. Establishing a strong social media strategy will ensure that the animal shelter is consistently engaging with the public to get information out.

Good Practices

• Post a few times a day. Examples:
  • About an animal at the shelter
  • Information to educate the public
  • Volunteer information
  • Foster information
  • Donations
• Use social media to market events and the programs that shelters offer
  • Example: Some shelters offer discounted vaccines and microchip or low-cost spay and neuter vouchers.
    • Encourages people to come to the shelter to vaccinate their pet or to spay and neuter their pet
• Other options
  • Partner with local newspaper
    • Send them “Pets of the Week” that consists of animals that are up for adoption to showcase them.
  • Radio networks
    • Get information out about vaccinating and spaying and neutering pets